Dear Client: Garage Beer — the largest and fastest-growing player in what CBD/BBD has dubbed the "personality lager" segment — has added two C-suite hires as it looks to sustain its momentum into 2026. (CBD readers are quite familiar with the brand as being led by CEO Andy Sauer; Jason and Travis Kelce joined on as significant owners/investors/operators in mid 2024.) MC VET ANDREW MCGUIRE LANDING AT GARAGE. First notable hire? Well, that was quick: Andrew McGuire, who we reported
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