Lachky’s Back

BBD has just learned that Anheuser-Busch has decided to put Bob Lachky in charge of advertising creative and ad agency management, while continuing his role as VP, Global Industry Deveopment (Here's to Beer). Marlene Coulis will be moving to more of a brand strategy role.Says vp-marketing Mike Owens:"Bob Lachky will manage our advertising development and our advertising agencies along with his current responsibilities of Global Industry Development. Marlene Coulis will focus her efforts on our brand strategy and positioning, our