Inside Jim Koch’s ’26 Outlook

Dear Client: We’ve got lots to bring you from a meaty Q&A on Boston Beer’s Q4 and full year earnings call yesterday. The section, which itself clocked in at close to 50 minutes, saw the always candid Jim Koch share his take on recent category improvement, shelf space, and intoxicating hemp’s future; his confidence in continued explosive growth for their hottest brand; musings on what could be its next breakout; aspirations for Boston’s largest brands; and much more. We’ll start