BeerBoard: Lagers Gain Volume On-Prem in ‘25, Continue Gains During Super Bowl

Dear Client: This month has seen a couple on-premise reports out from BeerBoard, with the latest from the first big on-premise moment of ‘26, the Super Bowl, showing that draft volumes were down 6% nationally. Still, there are some bright spots from certain trending categories, including lager, which saw on-premise volume gains from ‘25 continue during the Big Game. Before turning to Super Bowl results, we’ll take a look back at 2025’s on-prem results. (Ed. Note: BeerBoard has a different