Turning Wine into an Experience

Dear Client: For years, we've heard from various stages that wine should be doing more to connect with consumers. [And we've covered it at length – see here, and here, and here, for some examples.] The recent Unified Wine & Grape Symposium brought together a panel of representatives from in and around the wine industry that are doing just that by hosting their own festivals and hands-on experiences to generate excitement and draw consumers in. EXPERIENCE AS THE PRODUCT. While