Banking Off its “Dumb” Appeal, Garage Beer Eyes Growth

Dear Client: Now available in all 50 states (as BBD reported last year), Columbus, OH-based, Kelce brother-backed Garage Beer has entered the year with an eye toward replicating its home state success elsewhere to drive sales growth. The company’s secret sauce? A goofy sense of humor.  “We still want to be the dumbest brand on the internet,” founder and CEO Andy Sauer told hometown publication Columbus Business First yesterday.  THE DUMB FUNNY APPROACH IS RESONATING. As for Garage Beer’s dumb