So Far So Good in ’26 Scans

Dear Client:  Don’t look now, but beer is streaking in Circana scans, notching its fourth straight week of dollar growth, with dollars up 0.5% in the latest week ending January 18. That run actually began just before the calendar flipped. Beer logged 0.9% dollar growth in the week ending December 28, then carried that momentum into the new year – with dollars up 2.9% in the week ending January 4, up 3% in the week ending January 11, and now