The Evolution of Non-Alc

Dear Client: The non-alc space, while certainly not new, has seen a lot of momentum in recent years, particularly following COVID.  Globally, IWSR projects no-alc volumes to grow 9% in 2025 and that will continue to expand by 36% to 2029, according to IWSR's No/Low-alcohol Strategic Study 2025.  GOING BEYOND JANUARY. IWSR published an insights post yesterday finding that the non-alc segment is "deseasonalizing" in the US, i.e. moving beyond just Dry January and Sober October, and becoming a year-round