Craft’s Outsized Role in Beer’s Bright Spot

Dear Client: There was a time not so long ago when non-alc beer’s role in the U.S. market was still an open question. Could it really be a thing? Fast forward to now, and not only is it a thing, it’s the only sure-fire thing growing in beer – with craft playing a big role.  Brewers Association staff economist Matt Gacioch put fingers to keys on that evolution in a new analysis today, examining growth trends, participation, and where craft