NIQ: Total Off-Prem Bev Alc Sales Down 3.4% in 2025

Dear Client: 2025 was "another challenging year" for bev alc with total sales down 3.4% to $110 billion in 2025 (52 weeks ended January 3, 2026 compared to 52 weeks ended January 4, 2025) in NielsenIQ-measured off-premise channels.  According to NIQ, declines were driven by "broad-based softness" across categories, and "while inflationary pressures eased versus prior years, consumers remained highly value-conscious, moderating consumption, and prioritizing fewer but more intentional purchase occasions."  CATEGORY BREAKDOWN. As mentioned, the declines in 2025 were