A-B Offers Early Look at Super Bowl LX Plans

Dear Client:  Anheuser-Busch will once again sit atop the Super Bowl advertising leaderboard in 2026, even if its national lineup looks a bit tighter than in recent years. The brewer offered BBD an early peek today at its Super Bowl LX plans, confirming that Michelob Ultra, Budweiser and Bud Light will each debut new national creative during the February 8 broadcast. In total, A-B will run two and a half minutes of national airtime, enough to retain its title as