Miller Lite Enlists Christopher Walken to Get Drinkers to Say “Yes” Again

Dear Client:  This morning, Miller Lite unveiled its new creative platform, “Legendary Moments Start with a Lite,” a fully integrated 2026 campaign starring Christopher Walken that’s designed to encourage real-world socializing over beer. The work, which stood out to us at MCDC this past fall for its robust reception on the floor, was developed by Leo Chicago and builds on Miller Lite’s long-running Miller Time positioning, reframing it for a moment when getting together often requires an extra nudge. “Making