Brie Wohld is passionate about meeting the wine and spirits consumer in new ways—through innovation, insight, and a portfolio built to evolve with the times. As Vice President of Marketing at Trinchero Family Wine & Spirits, she leads Brand and Digital Marketing, Consumer Insights and Creative Services across a diverse portfolio that includes flagship brands like Sutter Home, Ménage à Trois and SEAGLASS, no-alcohol leaders FRE and Luminara, partner brands Joel Gott and Bieler and spirits brands such as Tres Agaves and Hanson of Sonoma Organic Vodka.
Brie’s leadership spans the full cycle of consumer engagement—from understanding shifting preferences through data and insights, to translating those learnings into compelling creative and brand experiences. Under her leadership, Trinchero has continued to earn accolades and drive performance across multiple categories. Sutter Home has been a top‑five selling wine in the U.S. for more than 35 years, driven by a long‑standing commitment to welcoming new consumers to wine. FRE has held its position as the #1 selling non-alcoholic wine in the U.S. for over 30 years, reflecting the company’s early investment in wellness‑focused innovation. Brands like Sutter Home, SEAGLASS, and Tres Agaves have been recognized with Hot Prospect and BlueChip Impact Awards, reflecting both commercial success and consumer relevance.
Brie joined Trinchero in 2014 as Senior Brand Manager for Sutter Home, bringing with her a background that spans agency experience at Publicis and brand management at E. & J. Gallo. A Southern California native, she holds both a bachelor’s degree and an MBA from UCLA. Since stepping into her current role in 2021, she has continued to push boundaries in the commercial premium category, introducing America’s most loved brands to a new generation of consumers.
Brie’s approach is rooted in curiosity, adaptability, and a deep respect for the consumer. She believes that building a healthy category means making wine culturally relevant—whether through wellness, sustainability, food pairings, or digital experiences. Her work reflects a commitment to honoring tradition while embracing change, ensuring that Trinchero’s brands remain meaningful in a rapidly evolving marketplace.
