New Changes in Molson Coors’ Brand Marketing

Dear Client:  Yesterday afternoon, Molson Coors CMO Sofia Colucci emailed distributors about U.S. marketing team changes and priorities ahead of the new year.  Particularly notable are the promised “new” campaigns for Miller Light and Coors Light in Q1 (“more on that ... soon”); a host of leadership changes -- including a new VP for the Miller family, and the newly created role of “director” of Coors Banquet, which will see increased media and partnerships investment; and a newly formed “Innovation