Anheuser-Busch Acquires Majority of BeatBox for $490M

Dear Client: Just a few weeks ago, news broke that Anheuser-Busch was in talks to acquire fast-growing party punch brand BeatBox [see WSD 11-19-2025]. Now A-B announced it is acquiring 85% of BeatBox for $490 million with a path to 100% ownership.  BeatBox, which is wine-based, joins A-B's Beyond Beer portfolio alongside Cutwater Spirits, Nutrl Vodka Seltzer and Phorm energy. "We could not be more excited to welcome BeatBox, one of the fastest-growing RTD brands in the industry, to our