Circana Q3 Takeaways: Value, Convenience, Flavor & NA Carry the Quarter

Dear Client:  Circana’s Bev Alc Thought Leadership team shared its latest “Raising the Bar” handout this week, providing a quarterly look at the firm’s top takeaways on category performance. Topline results from Q3 shows bev alc still in decline, but easing a bit, as total bev alc dollars fell 1.8% in the quarter, an improvement over -2.7% in Q1 and -2.3% in Q2. But as the macro softness continues, so too does the consumer story, with shoppers gravitating toward affordable,