A Deep Dive into How An A-B / BeatBox Tie-Up Would Re-Wire the Flavor Power Rankings

Dear Client:  Fresh off the Wall Street Journal report that A-B is in talks to acquire BeatBox for roughly $700 million [see BBD 11-19-2025], Bump Williams Consulting’s chief strategy officer Dan Wandel took a crack at how the two might stack together both in flavored RTDs and high ABV flavored alcohol -- and what else is happening inside these key growth areas. Dan shared a slide deck with BBD breaking down YTD and latest-13-week NIQ trends, showing not only where