NIQ: Assessing the First Month of OND

Dear Client: As the busy OND selling season rolls along, NielsenIQ took a quick “Macro Minute” look at the scan data for all of October (more specifically, the 4 weeks ended Nov. 1 in Total US xAOC+Liquor Open State+Conv) to see how the period is shaping up. (We're reprinting from our sister publication, Wine & Spirits Daily, so it's a total bev alc category look.)  Total beverage alcohol was down almost 5% on dollars versus the same four weeks last