Long Drink’s Case for Spirits RTDs as The New Beer

Dear Client:  The Finnish Long Drink, at just under 4 million cases – but starting to rival beer volumes in some pockets – is a microcosm of the larger spirits RTD category, which could be about to grow exponentially. Many players in this group believe that spirits RTDs are indeed the new beer (price gaps be damned) and individual brands could reach hundreds of millions of cases in the next decade, or sooner. We dove into the drivers of that