Hard Seltzer is Back in Black Over Halloween

Dear Client:  There haven’t been many surprises in weekly Circana scans this year, much less positive ones, but Halloween week, of all weeks, delivered a small shocker. For the first time in many moons, hard seltzer actually grew over a given week. The gain wasn’t much -- up just 0.4% in dollars for the week ending November 2 -- but in this environment, that’s more than most. White Claw drove much of the lift, up 4% for the week, which