Beer Business Daily – beer industry news and numbers

What Will Distributors Bring on Next?

Dear Client:  Last month in Vegas, Boston Beer founder and CEO Jim Koch remarked during the company’s distributor meeting that beer wholesalers have “a golden opportunity to grow their business by thinking outside of the box” -- removing themselves from the thinking of “‘I am a beer distributor,’” and embracing instead the mindset that “I am a distributor and brand builder for a certain range of products that may or may not be beer.” RBC analyst Nik Modi took it

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels