Dear Client: Barrel One Collective brewery member Wachusett Brewing, born in the '90s, has seen an improvement in trends following refreshed branding earlier this year, the company shared today in the latest installment of Barrel One’s briefing. Indeed, Wachusett’s new branding went live this past spring, tapping into the “Catch A Good Time” attitude that “has been resonating with fans and driving company growth, despite industry challenges.” The Wachusett brand family “is up 4.3%, despite the market being down 4.5%,”
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