NBWA Talks Tough Volumes, Supplier “Pressures” and Beer’s Role in Today’s Landscape

Dear Client:  On the ground here in Vegas, NBWA kicked off its annual convention by taking some of the hard issues head on: from softening beer and bev alc volumes, to supplier/distributor tension, to beer’s shifting place in American culture. Chief Craig Purser opened by acknowledging the first issue, one that sits on everyone’s minds: volumes.  “What began several years ago at this convention as a focus on declining volume sales of traditional beer has morphed into a slowdown in