Mark Anthony Culls SKUs While Adding Innovation

Dear Client:  One thing that Mark Anthony Brands does, that among the top5 major suppliers is unique, is they jettison brand-packs that aren't performing quickly. And they have a very specific metric on which to make that decision:  Is there a path or not for the brand to be in the top 30 brands in the U.S.?  Remember White Claw + Vodka? Or White Claw Surf?  DQ'd. On the other hand, Mark Anthony also doubles down on marketplace losers by