The Knights of The Beer Table Met in Chicago This Week

Dear Client:  Back in June, we reported that the NBWA sent out a call to brewery leaders to help hatch a plan to address beer and larger industry category health [see BBD 06-05-2025].   (As we've written, category health has ranked as NBWA members’ no. 1 area of concern for the past 5 surveys —nearly 3 years.)  Specifically, Frank Beverage Group CEO Mike Frank, also the NBWA’s Beer First Committee Chair, sent an email to the largest brewers, asking them to