Nielsen IQ on Run Room for Near $1B Non-Alc Category

Dear Client:  The adult non-alcoholic beverage category is expected to hit a major milestone this year: $1 billion in sales. While the category is moving away from its nascent beginnings to more of an adult beverage staple on shelf, Nielsen IQ’s Kaleigh Theriault and bev alc veteran consultant Jon Berg took the temperature of the category this week as it heads into its next phase of growth.  NON-ALC SALES STAND AT $925 MILLION, UP 21.9%. As it currently stands, off-premise