New Survey, Same Story: Craft Has More Drinkers, But They’re Drinking Less

Dear Client:  The Brewers Association released its latest annual consumer survey with Harris Poll this week, and once again the topline takeaway is this: More people are drinking craft beer, but they’re drinking it less often. The share of LDA adults who say they drink craft at least several times a month ticked up one point this year to 30%, positioning craft in “the middle of the pack” among bev alc, BA staff economist Matt Gacioch highlighted in recapping results.