Fourth of July Couldn’t Shake Beer’s Malaise

Dear Client:  Beer pulled in a little over $1.15 billion in the week ending July 6, latest Circana scans show -- a big number, for sure, but trends remained downbeat.  The category registered a 4.1% drop in dollars for the week and a 5% drop in volume, which is pretty much in line with where beer has sat all year: down 3.7% in dollars for the 26 weeks, and down 5.2% in volume. At the segment, supplier and brand fam