Archer Roose: A Canned Wine for Beer Distributors

Dear Client:  Could the next big thing in "beer" be canned wine? That’s kinda the way Archer Roose co-founder Marian Leitner-Waldman put it to us when she joined BeerNet Radio last week.  She certainly made her case: They place Archer Roose in beer accounts, it has velocities like beer, and Constellation Brands has a minority stake in the company.  The brand has been built in the on-premise – in fact, 80% of their business is in the channel, and is