The Dark Side of Extended Pull Dates

Dear Client:  NBWA Chief Economist Lester Jones has been studying the beer industry for over 20 years, so I trust his judgment.  Last week when BBD published this downer of an article on beer's decline (see BBD Unpacking the Post-Covid Sales Slump), Lester took issue. His thesis, which we will explore in more detail later this week through an in-depth interview with him on Beernet Radio, is that the beer industry is healthier than people realize, due to the resilience