Bargains Abound for Beer Over the Fourth

Dear Client:  Hot, aggressive, and affordable have been some of the main words describing beer pricing heading into July 4 this year, and we can confirm such descriptors after conducting our usual spot check of weekly ads across the country. Indeed, it’s cheap out there, and if shoppers are looking to pay less than a buck a can, they’ve got options -- across an array of segments this week/weekend. But one additional descriptor we would submit surrounding pricing this weekend