Sun Cruiser Hitting Big Benchmarks

Dear Client:  Boston Beer’s 4.5% ABV vodka-based iced tea/lemonade RTD player, Sun Cruiser, is officially in its first full summer of national distribution, and it has picked up real momentum.  In New England, Sun Cruiser has already become the no. 1 RTD Tea and no. 1 RTD Lemonade by volume, as well as the top RTD 8-pack across all RTDs in the region (in multi-outlet and c-stores the latest 13 weeks to 6/22, New England). That's per Erica Taylor, Boston