Bump: Buying Habits Shifting Ahead of July 4th

Dear Client:  Despite the arrival of summer, beer growth remains elusive, says Bump Williams in his monthly letter to clients, which your editor has obtained through nefarious backchannels. “Collective category GROWTH remains elusive & that while pockets of momentum certainly still exist within, those ‘wins’ tend to be more individual, or attribute/theme driven,” Bump writes.  Consumers are trading down to smaller or value-oriented packages, visiting stores less frequently, and overall, the beverage alcohol sector has lost buyers. Core demographic groups