3 Tier: ‘All Hope is Not Lost’ on Craft Seasonals

Dear Client:  Heading into the second half of the year, 3 Tier Beverages took a moment yesterday to gauge how craft seasonals are faring, via a webinar with its in-house beer analysts alongside Allagash sales director Josh Fructman.  From a high-level perspective, like the rest of craft, and even overall beer, seasonals aren’t looking too hot, with craft seasonal brand fams down 9.1% the latest 52 weeks in NIQ Total US Off Premise scans through 5/17 (by comparison, total craft