More on High Noon’s Switch in California

Dear Client: News hit midday Friday that Gallo's High Noon, the top spirits-based RTD, was headed to Reyes in California (from RNDC). Involved parties were notified Friday (if they hadn't already seen the Reddit threads, which seem to reliably light up around RNDC action).  This deal is just the latest of several in recent months where Reyes has snagged major spirits brands in California, including Tito’s [see BBD 01-24-2025] and Brown-Forman [see BBD 02-24-2025] from RNDC. And that’s on top