Kentucky Bourbon Trail Sees 2.7 Million Visitors in ’24

Dear Client: In 2024, 2.7 million people visited the Kentucky Bourbon Trail, up from 2.5 million in 2023, and the third straight year with the number of visitors exceeding 2 million, according to the Kentucky Distillers' Association (KDA).  Visitors came from all 50 states and more than 20 countries. In fact, 76% of trail visitors are from outside of Kentucky.  "The combination of American history, picturesque scenery and legendary Kentucky hospitality continues to attract people from all over the world