Dear Client: Pabst-owned Rainier Beer out of Seattle, Washington is a rare example of a regional brand that’s experiencing sustained growth. The brand hit the 3 million cases sold milestone in 2024 (~220,000 barrels) with the vast majority – 90% – of its beer sold in its PNW home market of Washington and Oregon. And that’s with only one "liquid" (5 SKUs), its 4.6% ABV subpremium lager. “2024 was pretty exciting, up 4% after being up 8.7% the year prior,”
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE