Kraft Taps Craft for Crystal Light Vodka Refreshers 

Dear Client: Major CPG company, The Kraft Heinz Company, is entering the canned cocktail space with an alcoholic line extension of its 40-year-old leader in the zero-sugar refreshment space, Crystal Light.  That’s right, Kraft is taking a cue from Crystal Light fans who use the powdered beverage brand as an alcohol mixer (about one in five Crystal Light fans report using it as a beverage mixer), launching Crystal Light Vodka Refreshers.  BARREL ONE TO PRODUCE THE LINE. They’re tapping Barrel