Monster Brewing Expanding Sales Internationally as U.S. Sales Lag

Dear Client: Monster is taking its FMB line, The Beast, international this year, company brass announced yesterday during their Q4/ full year earnings call. The alcohol line’s expansion outside the U.S. comes as the company’s alcohol portfolio continues to drag. “We are planning to launch The Beast internationally this summer in select markets, subject to regulatory approvals,” co-CEO Rodney Sacks said on the call. He did not offer any color on which international markets they plan to launch the FMB