Sierra Nevada Thinks Hazy Little Thing “Can Be Everywhere”

Dear Client: Sierra Nevada ended last year up low single-digits— outpacing the beer category, and even accelerating in each trimester of the year. Hazy Little Thing, Sierra’s largest brand, now in its eighth year, was up mid-single digits for the year. And seasonals were up double digits. Clearly their growth year came from a wide array of sources. But Hazy Little Thing is the “unicorn” power brand that Sierra thinks can get a lot bigger still. As CBD reported from