How High is up for Surfside? 

Dear Client: Last week, Surfside announced that it was the fastest growing brand in bev alc in 2024, having grown 360% at U.S. scanned retail last year.*  The obvious question is, how’d they do it?  Co-founder Clement Pappas told us that 2024 was a year “about building out our distribution network, making sure we got that national footprint," and putting in the "first layer" of sales and marketing folks.  “We've kind of gone Northeast and spread out from there, the