Big Plans for Big Sipz

Dear Client: Big Sipz brand of malt and wine-based RTDs from Patco Brands has quietly become the third largest premixed "cocktail" brand in c-stores, behind BuzzBallz and BeatBox, and just overtaking Monaco in scans, and it's only been in market for two years. Big Sipz straddles BuzzBallz and BeatBox as it comes in both cups and tetrapak, and they have big plans for 2025 including a 24 oz. can, 1 liter jug, variety pack in cups, and a mandate to