Coca-Cola Teams Up with Bacardi to Launch Rum & Coke RTD

Dear Client:  The Coca-Cola Company and Bacardi Limited today announced an agreement to launch a new RTD, Bacardi Mixed with Coca-Cola. "We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market," says Coke chairman and ceo James Quincey. "This relationship with Bacardi Limited supports our strategic expansion, and we look forward to the introduction of Bacardi Mixed with Coca-Cola next year." "We are excited to bring together two iconic brands so that consumers