Thinking Outside the Brand-Building Box

Dear Client: With more entrants into the bev alc space each day, differentiating yourself as a craft brand is becoming increasingly difficult. The recent Bar Convent Brooklyn conference hosted a panel of industry players who have taken the path less traveled. The panel included: Chris Hofbauer, founder of spirit brand Soley Beverage and craft brand agency Nova Collective; Nick Papanicolaou, ceo of startup investment firm No Sleep Beverage (and Pernod Ricard vet); Luigi Ambrosi, co-founder and ceo of Cardenxe Sotol;