VIBE 2023 Outlook: The Year of “The Shift”

Dear Client:   This week WSD attended the annual VIBE conference held in … rainy, windy (?!) San Diego. While 2023 was the second post-COVID VIBE conference, it’s safe to say that one of the themes to reverberate throughout the week was “what happens next” now that the on-premise has bounced back to pre-2019 levels.  Read on for our takeaways as 2023 gets into full swing. ON-PREMISE HAS FULLY RECOVERED. Technomic principal Donna Hood Crecca dubbed 2023 “the year of