How the RTD Category is Evolving in the US

Dear Client:    In the US, the ready-to-drink category has more than doubled its market share since 2017, from 4% share to 11% in 2021, according to IWSR. You'll recall, IWSR includes hard seltzers, large format ready-to-serve, as well as spirits-based and wine-based seltzers and cocktails in its 'ready-to-drink' definition.  In a recent analysis, IWSR explored the evolution of the category in the US and what's driving growth, with a particular focus on the spirits-based subsegment.  FROM MALT-BASED TO SPIRIT-BASED.