Diageo Partners with The Vita Coco Co. to Launch Spirits-Based RTD

Dear Client:   Increasingly, non-alc beverage companies are dipping their toes into the bev alc space. The latest? Diageo and The Vita Coco Company today announced their collaboration to launch a line of canned cocktails made with Captain Morgan rum and Vita Coco coconut water. "Cocktail drinkers are looking for convenient ways to enjoy high quality classic tropical drinks, especially rum-based ones," says Diageo North America president Debra Crew. "As we continue expanding our ready-to-drink portfolio, we consider ways to elevate the