Beam Suntory Strikes Partnership with Boston Beer

Dear Client: Beam Suntory and the Boston Beer Company announced today that they have entered a "long-term, strategic partnership" with the intent to "extend select iconic brands into some of the fastest-growing beverage alcohol segments," leaning on each other's respective category expertise to create and distribute ready-to-drink beverages and spirits, per release.  So far, the companies have announced their plans to launch a Sauza ready-to-drink beverage and to create a Truly Hard Seltzer bottled spirit. The first new products created