Spirit-Based RTDs: “Do Not Fear the High Price Point”

Dear Client: Continuing our deep dive on the ready-to-drink category, occasion and convenience drive consumers to RTDs. From there, how are consumers choosing which RTD product to buy?  According to a consumer survey by IWSR, "consumers place higher importance on sensory aspects," said IWSR coo Brandy Rand during a recent webinar hosted by DISCUS. In fact, flavor is the No.1 stated motivation of choice, followed by cocktail type and then alcohol base.  NEW PRODUCT LAUNCH TRENDS. Brandy also breaks down