SVB: Why (And How) Wine Brands Should Tap into Health & Wellness Trend

Dear Client: People are buying less wine these days. In 2019, wine volumes dipped slightly and sales were up just about 1%-2%. The problem isn't in the quality of wines, rather, the industry isn't giving consumers what they want, according to Rob McMillan, evp and founder Silicon Valley Bank's wine division. "[B]ased on the industry's current results, making great wine isn't good enough for the consumer today," writes Rob in this year's SVB state of the union report. "We are increasingly missing the